Google Analytics is an advanced tool that tracks and analyzes website traffic, helping you make informed marketing decisions.
Strona dostawcy: policies.google.com (opens in a new window)
_gac_
It contains information related to the user’s marketing campaigns. This data is shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked.
90 days
__utma
An identifier used to recognize users and sessions.
2 years after the last activity
__utmt
It is used to monitor the number of requests sent to Google Analytics servers.
10 minutes
__utmb
It is used to distinguish new sessions and visits. This cookie is set when the GA.js JavaScript library loads, provided the __utmb cookie does not already exist. It is updated each time data is sent to the Google Analytics server.
30 minutes after the last activity
__utmc
Used exclusively in older versions of Urchin Google Analytics, not in GA.js. It was used to distinguish new sessions and visits at the end of a session.
Until the end of the session (browser session)
__utmz
It contains information about the traffic source or campaign that directed the user to the website. The cookie is set when the GA.js JavaScript script loads and is updated each time data is sent to the Google Analytics server.
6 months after the last activity
__utmv
It contains custom information set by the site owner using the _setCustomVar method in Google Analytics. This cookie is updated each time new data is sent to the Google Analytics server.
2 years after the last activity
__utmx
It is used to determine whether the user is included in an A/B test or a multivariate test.
18 months
_ga
An identifier used to identify users.
2 years
_gali
Used by Google Analytics to determine which links on the page are clicked.
30 seconds
_ga_
An identifier used to identify users.
2 years
_gid
An identifier used to identify users for 24 hours after the last activity.
24 hours
_gat
Used to monitor the number of requests sent to the Google Analytics server when using Google Tag Manager.
1 minute